Be the hero

A TVC Workshop: From audition brief, to booking

APRIL 12TH

Get seen. get paid. get experience.

The holy trinity of booking a commercial!

learn how

Don’t let a lack of knowledge or experience hold you back from booking your next TVC audition.

The tools in this interactive workshop are the culmination of everything Julia has learnt and crafted over 15 years of auditioning, and most importantly, booking commercials.

Actors will be taken through every step of the TVC industry from brief to booking.

Unsure what a ‘rollover’ is? Confused by the character brief? What is a ‘hero’? Scared of being perceived as a ‘sell-out’? Wondering what ‘in perpetuity’ means - (hint, steer clear), or how to pitch your performance for the TVC medium?

This workshop will be a game changer for you.

The workshop is divided into 4 key areas:

  • Mindset

  • Breaking down the brief

  • Performance

  • Booking & On Set expectations

You’ll learn how to:

  • Extract gold from every brief/character break-down

  • Nail the tone of the medium

  • Understand the industry hierarchy of commercials

  • Leverage the commercial landscape to nail the brief

  • What to look for in audition notices and contracts

  • Ace your chat to camera and why that’s important

  • Be prepared for anything, from the callback to working on set

Feedback from previous TVC Workshops

There are 2 ways to participate

Come along to the interactive workshop, soak in as much info as you can and go forth and dominate the TVC world, or go to the next level and receive a TVC brief to put your skills to the test. This is an opportunity to get feedback from Julia on your tapes, so you can isolate what you’re nailing, and what needs work to get you closer to that booking.

option 1

workshop only — $139 (Aud)

April 12th 10am - 12.30pm (Aest)

An interactive workshop packed full of simple, practical tools for you to ace your next tape.

option 2

workshop + audition — $189 (Aud)

april 12th 10am - 12.30pm (Aest)

plus

Time to have a crack and put those tools you’ve just learnt to work! You’ll receive a TVC audition brief with a submission date. Upload your audition to get personal written feedback from Julia.

Julia’s very first commercial was for Leggo’s pasta. She’s since been seen performing everything from, buying stationary, eating yogurt, making pizza, packing for a holiday, moving house, trying to buy a house, and most recently, eating Maltesers loudly in a cinema…yes, that was me.

For more about my work, go here.

  • Please note, this workshop is suitable for those 18 years and over.

  • You do not need an agent to participate.

  • This workshop is entirely online so you can join from anywhere you have a steady internet connection.

  • You will be sent the zoom link a week before the workshop.

  • Those taking up Option 2 will be sent an audition brief after the workshop. Your tape will be due the following week.

Be the hero.

ie: get paid to act, so you can run this town

I only run this workshop every couple of years, so jump on it if this skill is missing from your toolbelt!

Scroll up to book your spot